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The ultimate guide for a multi-million dollar bottled water business in Cape Town – iBottling

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Guidance for beverage companies in the current economic climate.

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John Lau.

bottled water company

Around the world, big cities struggle to provide their residents with clean and fresh drinking water. In some areas, they also suffer from a lack of water due to environmental issues or drought. People in these regions have resorted to buying bottled water as a solution to the problem.

In South Africa, bottled water is known as “Still or sparkling”. Increasingly popular in the country, this beverage is widely consumed. In Capetown alone, the bottled water business is valued at over ZAR100 million (around USD13 million). Furthermore, this number has been growing by 7% each year.

Does this mean that you should start building a bottled water business for yourself?


Business Overview

Humans cannot survive without water. You eliminate toxins and wastes from your body through urine and sweat when you drink water. The water content in our bodies also maintains blood circulation, prevents dehydration (which becomes fatal when not corrected), cushions joints, protects organs, regulates body temperature and helps build strong muscles and bones.


How to Build a Bottled Water Business in Capetown

If you are thinking of building a bottled water business in Cape Town, keep the following points in mind:

·     Sources. You would need to have your own source of fresh groundwater or spring water. If you don’t have one near your location, you can consider buying water from other suppliers.

·     Brand. Develop your own brand identity to enable you to compete in the market against existing players. For instance, develop a catchy tagline that will make consumers remember your product.

·     Price. Work out a pricing strategy that would ensure regular customers while also attracting new clients. It is advisable to follow the competition in this regard.

·     Packaging. You can use recycled packages initially, but eventually, you would need to switch over to branded ones that are recyclable. If possible, go for bottles made from 100% recycled material. This is important when promoting your product as environmentally friendly, which is the trend now.

·     Distribution. You would need to focus both online and offline efforts. Launch your website to enable potential customers to learn about your product before they order. Consider using outlets like Amazon, eBay, Craigslist etc., for selling your product too.

·     Promotion. Approach local newspapers and TV channels to publicize your bottled water business. If you’re using social media websites like Facebook and Twitter, don’t forget to tweet about special offers or discounts from time to time.

·     Profit. Ensure that you keep a good margin by avoiding unnecessary spending, which might affect your profits adversely.


How much will it cost

When asked, “How much do I need to start a bottled water business?” this is a typical question. This is an excellent question since when you know what you’ll need to get started, you can decide whether you have the abilities to run the firm or not. In addition, if you don’t have enough cash, you may prepare for alternative ways of getting it, like getting a business loan or using your credit card.

How much does it cost to get started in the bottled water business? Let’s look at what equipment and tools you’d need, as well as how much these items cost in the overall market.


RO Plant Price: about R 90k

Bottle Blowing Machine for 200ml to 2000ml

  • Estimate Price: about R 400K with 1 Blower
  • About R 450K with 2 Blowing Molders
  • About R 40K for Mould Chiller

Linear Rinser – Filler – Capper 

  • Estimate Price: about R 350K
  • Up To 2000 Bottles Per Hour

Monobloc 3 in 1 Filler Machine

  • Estimate Price: about R450K
  • Up To 3000 Bottles Per Hour

Labelling Machine: about R 100K

Laser Code Printer: about R 120K

Shrink Machine: about R 120K


This is typically a reverse osmosis system plant recommended to you depending on the quality of the raw water (borehole, river, dam, sea, municipality).

A Water Analysis Results Certificate of the Raw Water Given to You by a SANAS Accredited Lab Is Required. The findings will assist in determining the treatment technique that is required to make the water potable.

The plant’s basic setup is as follows:

Raw Water Tank

This is where you’ll keep the water that has gone through your pretreatment system and through the water purification process.

Raw Water Pressure Pump

Pressure pump pressure three bars or more is required for the water to flow through the pretreatment system.

Basic Pretreatment

  • Quartz Sand Filter

A sand filter is used to catch all the suspended solids in your raw water and, as a result, reduces turbidity.

  • Carbon Filter

A carbon filter reduces unpleasant tastes, odours, and chemical treatments such as chlorine that are added to the raw water to eliminate germs.

  • Water Softener

The water softener reduces or eliminates hardness in the water. It’s composed of salt and cation resin. The resin is used to soften the water, while the salt regenerates it after each cycle.

  • Reverse Osmosis System

The reverse osmosis process, which takes place at the molecular level, is quite rigorous. The process pushes water through a semipermeable membrane that allows only specific-sized molecules to pass while rejecting the rest. Essentially, because the pores or holes in the membrane are tiny enough that most unwanted minerals and contaminants are unable to do so

  • Pure Water Storage Tank

You’ll also need a storage tank to keep the cleansed water for bottling. This extends the life of the pump in the system. An electrical float switch on the tank will communicate with the RO System and send data when it is complete or when it needs to be refilled.

  • Pure Water Pressure Pump

You’ll need to operate the Rinser, Filler, Capper system using high water pressure for the water to fill up more quickly in the bottles. The pump will accomplish this task.

  • The purpose of this Blow Moulding Machine is to create bottles with various shapes from PET preforms. It’s beneficial for making mineral water, sweets, juice, medicine, cosmetics and oil bottles, among other things.
  • The machine’s revolving infrared pre-heater is well suited for polyethylene terephthalate (PET) preforms. It ensures very uniform heating for PET preforms.
  • Even in high pressure, the machine’s mechanical double-arm mould clamping ensures that the mould is tightly closed.
  • The air system has been split into a pneumatic action part and a bottle blowing section.
  • This machine can produce enough and constant high pressure for blowing big bottles that have been manufactured in a non-standard manner.
  • It also features a silencer, an oiling pump to minimize noise and friction, and charging LED to indicate when the machine needs to be charged.
  • The user can switch between step-by-step and semi-automatic modes using the toggle switch.
  • It’s a tiny, inexpensive machine that’s simple to use and safe. It also fulfils the needs of beverage producers, polyester bottle makers in cities and rural areas. It is excellent water bottle blowing equipment.

Structure and functions

Main machine: composed of machine body, closing structure, sealing stretching, and blowing machine, altogether four parts.

  1. The closing structure comprises a fixed mould plate, a moving mould plate, a cylinder, and two bending arms with connecting poles. The leaves open and shut as the connecting poles and double bending arms control the air supply.
  2. The sealing stretching is controlled by two left/suitable cylinders, which conduct left and proper stretching and sealing independently. Two solenoid valves of two positions and five routes are also used to regulate it.
  3. The air comes from the second level filter. It is then sent via two big size two-position-three-routes solenoid valves to spray high-pressure air, resulting in bottles.
  4. The microcomputer controller is used in the operation panel. It includes an LCD that can show information, as well as manual or automatic functions switches. They regulate the timing of mould opening and closing, as well as sealing, stretching and blowing. It’s simple to use and convenient.

Usage and Character

The new technology for producing PET plastic hallow containers is the 4 Cavity semi blow moulding machine. It has energy-saving, compact size, low investment (rapid return of funds), efficient, and reasonable structure, and it’s utilized in food, pharmaceuticals, cosmetic products, pesticide-killers, chemical packaging.


  1. Microcomputer control makes it simple to operate.
  2. The heat source is an infrared heating tube that is controlled by a foreign controlling microchip. The active portion of the device has three phases motor, which is driven by the frequency changing mechanism.
  3. There are two cylinders on the sealing stretching mechanism. The stretching length may be changed automatically, and the amount of time for the air to flow can also be altered as desired. Bottle blowing may profit from performing so
  4. A silencer within the machine may be used to discharge waste air. It mends any leaks and prevents noise by reducing the probability of water droplets forming.
  5. Inside the main machine, two air storage barrels and one high, one low pressure-reducing valve.
Heating tubes of pre heater


  • Feature:

Filling bottle capacity: 250ml-1500ml. (Filling bottles larger than 1500ml would need to be customized; they are not required.)

Filling bottle size: (unit: mm)


Bottle height: 150~235mm

From washing, negative pressure, filling, settling cap, buckle cap to the screw top, the whole procedure is done entirely by iBottling’s tiny bottled water bottling line automated.

The entire manufacturing line has a smooth speed control system with a sophisticated structure that runs smoothly and stably, is simple to use, and requires little maintenance. It’s perfect for small and medium beverage producers.


QS-12 Model Auto Bottle Washer

It’s built on the foundation of absorbing cutting-edge foreign technology, which is why it’s so effective. It has advantages such as high automobile level, compact structure, simple operation, attractive appearance, etc. It’s a beautiful choice for washing polyester beverage bottles in mid-sized drink manufacturers.

Work Principles

The YCT112-4A electromagnetic governing motor is used in this machine. The transmission drives the rotary table on which the gripping bottle devices are mounted. With the rotary table, the bottle is rotated into position. With the device, the bottle is made to enter upright into the washing section. With the aid of the track,

The washing valve opens, and the cleaning solution enters the bottle. It is first washed with a sterilizing agent before being cleaned with fresh water. The bottle is driven out by the bottle exit wheel when fed by the track afterwards. The bottle washing procedure comes to an end.


The machine should be set vertically and horizontally.


  1. The blow-off pipe and the freshwater line.
  2. The motor wires should join in the correct rotation direction marked on the machine. The rotary table must not rotate in the opposite direction.
  3. Locate the bolt holes in the upper and lower tightening rings. The rotary main shaft nuts should be adjusted to match the height of the bottle. The gripping bottle cam is set to its midway position.
  4. To turn on the machine, join the power switches of the sterilizing liquid and freshwater inlet pumps, then enter the control of the primary motor. Watch for a smooth operation. If everything is OK, you may put the bottle into tray operation.
  5. If various bottle sizes are employed, the entrance and exit driving wheels and their arc-plate must be swapped. At the same time, the distance between the two baffle plates on the entrance and exit tracks is also adjusted to ensure an accurate gap.


  1. Before each shift, all of the areas must be verified. If any components loosen or other issues are discovered, they must be fixed before the machine can operate.
  2. Each time the machinery is turned on, the grease must be applied to all moving parts and the tracks. A new type of lubricant is required every 12 months.
  3. After 1000 hours of usage, the FCO-80 worm gear’s lubricant must be changed. Industrial gear oil is used as the lubricant. It is replaced every half year after that.
  4. Do some cleaning and refilling oil in each running component after each shift.


  1. Before a new machine is turned on, the power source for the water pump must first be joined, and one of the powerful motors must subsequently be linked.
  2. If there is a leak in the rotary valve, adjust the top bolt to make the rotary valve press firmly.
  3. If the driving wheel of a gripping bottle device is misplaced, adjust the setting so that the aiming bottle attachment points at the driving wheel.


The CZY Series Normal Pressure Filler, made by our factory, is utilized to fill all types of bottles (including glass bottles) with all sorts of beverages (wine, sauce, vinegar, juice, water). It’s joined into a line with the screw capping machine. This equipment has advantages such as high-end and tiny design,

Work Principle

The machine is designed to operate on the principle of atmospheric pressure. The buoy’s raising adjustment regulates the liquid level in the liquid cylinder. The story of liquid in the container is measured in millimetres.


  1. It’s essential to level the workplace of the equipment so that everything is in equilibrium.
  2. To minimize movement or shaking, the foundations of the machine should be firmly secured.


  1. The first thing is to ensure that the installation is appropriate for the requirements and that the link between the front and rear conveyances is free of problems.
  2. Connect the motor and liquid pump, test it to see if the direction is correct, and disconnect them.
  3. Examine the liquid cylinder supplying control. The liquid level is appropriate at 30-50mm different. If the liquid level is high, the upper proximity switch activates and stops the liquid pump. If the liquid level is low, the nether proximity switch activates and starts up.
  4. Make a filling test after all work has been completed; fill the container when the cleaning liquid is correct. Fill the container while cleaning all of the liquid convey pipes and cylinders.
  5. Replace any necessary lubricants into the activated components and test the machine.


  1. While servicing the equipment, make sure no components are loose.
  2. To check if the equipment is in good working order, start it up and observe whether everything runs smoothly and all workstation locations are correct.
  3. Stop the machine and clean it after use.
  4. Add lubricating grease to the gears beneath the work table, as well as oil in other components.

Common Problems and Removals

  1. Three variables must be adjusted to correct bottle tracking: the thumbwheel, arc plate, and baffle.
  2. If the position is incorrect, double-check that the nut is secure.
  3. If the filling liquid level changes, raise or lower the air exhaust pipe accordingly. Replace the “O” ring if it loses its effectiveness.


The Screw Capper is a popular device for capping all types of gas or glass bottles of liquid or non-gas drinks. It has excellent mechanical structure, stability while moving, good function, and convenience of operation. As a result, it is an essential tool for beverage manufacturers.

Operation Instruction

The bottle in and out of the mechanism, which may be paired with other equipment on the drink production line, must be tested by the user before leaving the factory.

  1. When the bottle diameter is modified, replace both the in & out block and the wheel’s main shaft.
  2. Three-column sizes can be changed by unscrewing the nut and locking the wheel when the bottle height is adjusted.
  3. If the cap screws too far out of place, adjust the gap between the screw capping head and the bottle mouth thumb wheel. The more distance there is, the less pressure there is; the less space there is, the more pressure there is. When it’s in its ideal position, tighten firmly. If you can’t break a cap because your
  4. For the plastic cap, the capping head should be purchased based on the user’s capsize. See Drawing 1 below for an illustration.


  1. Check the locking nut 2 and micro-adjustable screw 3 on the capping head every day to make sure they are tightened.
  2. Add 30# of mechanical oil (30 #) to the centre shifting shaft on the capping head for each shift.
  3. Oil the gear and worm gear every change.
  4. Oil the knife rod, post, and roller at each change.
5L,7L bottle filler

The 3-in-1 WATER BOTTLING MACHINE integrates collecting, filling, and sealing into a single process. It’s best suited for washing, filling, and capping polyester bottles of various shapes. In 1995, it was developed utilizing Germany’s cutting-edge technology in importing, assimilating, and absorbing. The transmission motor is the driving force behind finished bottled water. It’s high automation, small footprint, beautiful appearance, straightforward operation, safe and dependable, constant reliable production, and so on. Non-gas liquid such as mineral water, pure water is washed, filled, and capped using it. Bottle lifter, bottle unscrambler


  1. It’s a welded stainless steel structure made entirely of AISI304.
  2. The bottle clamps with integrated technology have a high-efficiency atomizing spray nozzle that can clean any section of the bottle interior wall and save water.
  3. The elevator and bottle clamps are made of IGUS.
  4. The rinser is powered by a driving mechanism housed within the machine’s structure and driven through a gear transmission system.


can filler 2
  1. The filler hardware guarantees product quality and reduction of waste.
  2. The AISI304 cast metal rotor and the complete stainless steel construction of the motor ensure durability.
  3. The high-speed filling valves, made of AISI316L and featuring excellent filling accuracy and speed, are designed and produced in Germany.
  4. The lifting cylinder raises and lowers the bottles. The opening mechanism of the valve is operated by an air cylinder.
  5. Lifting device sliding bushes are made of Igus (Germany) maintenance-free anti-corrosion bearings.


  1. The capper is the most critical component of a 3 in 1 filling machine, ensuring that the bottled water produced is to specification.
  2. The photograph electric switch can stop the machine automatically when there is no cover on the track, thereby avoiding the bottle without cover effectively.
  3. It also features a bottle check-up switch. They may regulate the cover flow and stop it in case no bottle to lower the amount of coverage by combining cylinder on the cover track and cover lift with the bottle check-up switch.
  4. The acentric method for cap sorting is highly efficient in lowering abrasion.
  5. It has a check-up device to regulate the cover lift.


Steam Shrinking Tunnel & Steam Generator)

The shrink wrapping tunnel is built to wrap all dimensions and forms labels on a wide range of bottle and jar sizes. The finished product is smooth with no ripples. It’s commonly utilized in the packaging of drinks, pharmaceuticals, cosmetics, chemicals, and over the cap and bottle to protect customers from spoilage.

Steam Shrinking Tunnel Features:

  1. Long-life stainless steel heaters
  2. Two temperature settings (high and low) for the maximum shrink temperature range from 250° C to 450° C.
  3. Temperature and conveyor speed are electronically controlled.
  4. The height of a tunnel is readily changed to suit different production lines.

Steam Shrinking Tunnel Specs

  • Input Power Supply of Blower: 220VAC 0.75KW
  • Input Power Supply of Steam Generator: 380V/50HZ
  • Working Pressure: ≤0.1Mpa
  • Steam Consumption: 10-20KG/H
  • External Dimension(L*W*H): 1800 × 405 × 1700mm

Steam Generator Feature

The water passes through a copper high-pressure potential vortex pump into the steam generator. The water supply is rapid, and it is durable. A liquid level float ball installed in the water tank automatically controls the water intake. The working system is entirely automated, with no manual operations to engage.

Steam Generator Specs

  • Input Power supply: 380V
  • Input Power: 18KW
  • Steam Pressure: 0.25 0.4Mpa
  • Vapor Generation Value: 18-20Kg/h
  • External Dimensions: 650L×720W×1480H
  • Weight: 110Kg


3.7 Laser Code Printer

A gas laser printer that produces a wavelength of 10.6 um belongs to the mid-infrared frequency band and is a CO2 laser is a gas laser machine with greater power and higher electro-optical conversion efficiency. It works on the principle of using Co2 gas as an active substance. Charge Co2 gas and any other auxiliary

A glow discharge develops inside the discharge tube been the electrode is charged. A glow discharges molecules to release the laser. Change the laser beam’s direction using a computer-controlled galvanometer to make automated marking possible.

All core components have been imported, such as a Co2 RF tube and a high-speed scanning galvanometer. The machine is highly reliable and can work continuously for long periods.


The purifying method is the ultraviolet light laser. A 10.64-micron infrared light band gas laser is used to charge carbon dioxide into a high-voltage discharge tube, releasing the gas molecules.

A laser beam is formed by a laser diode. The energy in the laser beam is increased to create a laser beam for processing material, after which the surface of the item is vaporized to produce engraving.


To meet the various marking demands: a high-speed imported galvanometer scanning system, subtle marking effect, high repeat processing accuracy, to satisfy the requirements of multi-step processing; The non-contact standard procedure offers long-lasting markings. It meets the demands of large-scale online or offline manufacturing and is suitable for industrial use and commercial.


  • The laser printer can print on various non-metallic materials, such as bamboo products, wood, acrylic, leather, glass, architectural ceramics, Rubber and so on. Pharmaceutical packaging is one of the most common uses for CO2 lasers.
  • This is significant since it tells us more about the regions of production. It’s used by businesses like print shops, newsrooms, watch factories, optical shops, and others. It can be utilized to mark, engrave, hollow, and cut various non-metallic materials and items. It may render various texts in several languages.
  • Symbols, images, barcodes, serial numbers, and other marks are frequently etched onto metal surfaces.


The sleeve wrapper is simple, the purpose is practical, it incorporates pushing, sealing, and cutting in one step, and it’s quick to perform. The operator only needs to make a little effort with this machine because of its many benefits, such as easy use, fast sealing, beautiful and long-lasting sealing.

Purpose and Characteristics

This PYJ-5038B is well suited for working with BSE and BS Series shrink tunnels. It employs PE, POF, PP, PVC, and other packing materials to wrap the item before being sent into the tunnel. The significant component is imported from a well-known foreign firm. The motion-perform parts use high-grade pneumatic components, making operation easier and ensuring more excellent reliability. The capacity is constant, failure is rare, and the lifetime is extended, allowing it to fulfil the demanding requirements for extensive manufacturing. The machine has the following characteristics: It uses an AC motor for steady operation. The advantage of this object is that it is beautiful, tidy, dustproof, dampproof, and resistant to breaking. It’s simple to transport and store. To safeguard the user, the equipment has been designed by using state-of-the-art technology.


  • Max. packing dimension: L450 × W270 × H330mm
  • Min. packing dimension: L250 × W60 × H140mm
  • Power: 220~240V, 50-60HZ,1.6KW
  • Packing speed: 0-8pcs/minute
  • A load of pushing board: 20kg
  • Film thickness: 0.03-0.25mm
  • Dimension: L1020 × W830 × H1980mm
  • Machine Weight: 170kgs
  • Film Thickness: 0.03-0.25mm


  1. Upper film tube
  2. Oriented circle of the upper film tube
  3. Locking hand-wheel for balance
  4. Roller for drawing film
  5. Locking screw for regulation pole
  6. The pole for regulating roller
  7. The roller for protecting film
  8. Handle
  9. Vertical pushing board
  10. Worktable
  11. Down roller for watching the film
  12. Down tube
  13. Oriented circle of the down tube
  14. Truckle
  15. Footstool
  16. Hand-wheel for holding the elasticity of the upper film
  17. sealing air-cylinder
  18. The frame of regulating
  19. Control board
  20. Hand-wheel for keeping the elasticity of the down film
  21. Depressive air-cylinder
  22. The straight-line pushing board
  23. Silica gel strip
  24. Hand-wheel for regulating rods
  25. Pushing air-cylinder

If you want to learn more about the ins and outs of how to start a water bottling plant, please complete this form:


SWOT Analysis

One good way of knowing whether you are making the right decision by starting a bottled water company is by SWOT analysis of your market. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is basically a table with four headings. You list down your strengths and weaknesses against opportunities and threats that the market presents to you.


· There is plenty of scope for bottled water business in Cape Town.

· You can launch your own brand to give the competition a tough time.


· There are harsh seasons when there is not enough rain, and this can affect your production. It would be better to have an alternate source of water just in case.


· As mentioned earlier, you can use social media to publicize your business and expand its reach.


· You can gain a significant market share if you carefully work on pricing, packaging, distribution, and promotion strategies.


· There are some brutal giants in the bottled water business. You would need to think of highly creative marketing strategies before approaching them!


Bottled Water Business Plan

The following is an example of a water bottling business plan…

The purpose of this report is to analyze the potential success of launching ‘XYZ’ brand of distilled water in Cape Town. The filtered water market has witnessed healthy growth due to its manifold benefits over normal drinking water. We at ‘XYZ’ aim to launch an innovative product that provides superior quality distilled water. We will achieve this through careful planning and implementation of strategies that we propose below:

Marketing Strategies – We need to choose a suitable target audience and then develop educational and informative promotional materials like posters, flyers etc., mentioning the benefits of drinking distilled water. We can also see if we can get our product endorsed by some sports personalities or bodybuilders who need to drink water for health reasons.

· Also, to reach out to the rural areas, we will need to hire field agents who will distribute promotional materials like leaflets etc., to the customers in this segment.

· At petrol stations or shops located on highways, we can put up large banners mentioning the features of distilled water and how it is superior to regular drinking water.

Price Strategy – Even though many people might be inclined to buy our product because of its unique benefits, they might be put off by the product’s price. Hence, it would be ideal if we could reduce the cost of our product slightly so that it gives some breathing room for customer bargaining.

Distribution Strategy – We need to choose a suitable distribution channel that will enable us to reach out to all parts of Cape Town within a short period. We can select multiple channels for distribution to reach out to different segments of the population.

Production Strategy – There are two types of water available in the market right now. Distilled water and bottled mineral water. As mentioned earlier, our product will be distilled water which will have added minerals in it. We need to set up a water distillation plant first and then set up a bottling unit.

Environmental Strategy – We will need to ensure that our product is friendly to the environment before launching it in the market. We can do this by providing that we use recyclable materials to make the bottles or tins, decide on suitable packaging strategies, etc.



The bottled water business can be very lucrative, but it’s essential to plan well in advance. The six strategies we’ve outlined will help you start thinking about how you can capitalize on the benefits of distilled water and build a thriving business that serves Cape Town residents with superior quality products.

If this interests you and your company, please contact us! We will be delighted to assist you in moving forward and getting started with high-quality water bottling machinery.


Where I can Find More information about bottled water business

At iBottling, we provide more information on bottled water filling machines through our website. If you have any other questions or comments, please do not hesitate to contact us via email at [email protected]! We are always looking for better ways to improve the customer experience, so please just let us know if there’s anything else!

If you want know more about bottled water production equipment, please check below link

Please check the bottled water productoin line we’ve made.

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