Coca-Cola is one of the most well-known brands in America, and it’s been around for a long time. In fact, it has been around since 1886! Today Coca-Cola sells over 1.9 billion servings of its beverage each day in more than 200 countries worldwide. It’s hard to imagine that only 127 years ago, there was no Coca-Cola at all…
01.
Coca-Cola was first sold as a soda in 1886
Coca-Cola is one of the most popular brands globally, and it’s also among the oldest. It was first sold as a soda in 1886. That year, John Pemberton invented Coca-Cola and patented his recipe as an all-natural beverage containing “the properties of coca leaves and kola nuts.” Originally marketed as a nerve tonic, by 1894, the drink produced with CSD filler had become so popular that it outsold every other product at Atlanta’s World Exposition. The company name came from its two key ingredients: “C” for coca leaves (from which cocaine is extracted) and “K” for kola nuts (used to make caffeine).
02.
The first Coca-Cola plant was opened in 1888
The initial success of the drink led Asa Candler to buy out Pemberton’s single store for $2,300 ($60,000 today). Then Candler sold the product by opening a chain of stores and bottling Coca-Cola himself. Candler started opening bottling plants and hired his brother John to run it to keep it consistent and bottled. The first one was opened in 1888.
03.
Coca-Cola's famous script logo was created in 1885 by a bookkeeper named Frank Robinson
In 1915, the company also trademarked its “modern” font, which it still uses today. The font was created in 1885 by a bookkeeper named Frank Robinson, who borrowed the design from ATF’s Inland Black Letter typeface. In 2011, the U.S. Patent and Trademark Office recognized his original logo as “one of the most famous trademarks globally,” which led to a year-long celebration called “Year of the Bottle” by Coca-Cola
04.
The marketing for Coca-Cola was all word-of-mouth until 1899 when it started using magazine ads
The first advertisement for Coca-Cola appeared in the Atlanta Journal in 1891. At that time, there were only three other similar advertisements in a total of six different newspapers. The marketing for Coca-Cola was all word-of-mouth until 1899 when it started using magazine ads, but there were only seven of those that year too. Through the 1920s, more than 80% of Coca-Cola’s revenue came from soft drinks sold at soda fountains in drug stores and five cents stores.
05.
Coca-Cola was the first company to use merchandising and celebrity endorsements in its ads
Coca-Cola was the first company to use merchandising and celebrity endorsements in its ads during the 1893 Chicago World Fair. All of this led to a new age of mass marketing that has become standard today. In addition to increased ad spending, the company also launched a new drink called Fanta in 1941. It was created by a German bottler after he couldn’t get enough Coca-Cola syrup from his American counterparts during World War II when bottles containing crucial ingredients were being shipped back and forth across the Atlantic Ocean.
06.
The original formula for Coca-Cola was lost in 1920
By the early 1900s, Coca-Cola was one of the most famous drinks and one of the best-selling. However, on April 23, 1920, the company announced that it would be removing caffeine from its formula due to growing concern about the harmful effects of caffeine. The first step was to try out a different process for decaffeinating the drink with the particular isobaric filling machine, which turned out to be much more complicated than anyone expected. It took nine years before the new formula was finally introduced in 1929. It soon became apparent that nothing tasted like the original Coca-Cola.
07.
The secret formula for Coca-Cola is still closely guarded
In 1923, as a response to the growing bootlegging operations of drugstores stocking multiple Coca-Cola bottles from different plants, the company began sealing each bottle with a unique code that would identify its plant of origin. Today, there are 13 plants across the United States. All beverages bearing the trademarked recipe for Coca-Cola will be produced. The secret formula for Coca-Cola is still closely guarded by the company. Still, at least two of its employees know it to this day.
08.
During World War II, nearly all of the coca leaf used in Coca-Cola was imported from Peru
During World War II, nearly all of the coca leaf used in Coca-Cola was imported from Peru. Still, when the war ended, Peru imposed strict restrictions on exports of cocoa products. This led to more than 10 years of shortages for Coca-Cola bottlers, followed by an oil crisis in 1973 that caused another two-year shortage. To solve this problem once and for all, the company started using a mixture of other materials to make the drink, such as decocainized coca leaf extract (less than 0.1% cocaine) and “flavourings”.
09.
Pepsi once sued Coca-Cola for using sodium benzoate in their products
In 1985, Pepsi once sued Coca-Cola for using sodium benzoate in their products, saying that it harmed the environment by forming carcinogenic benzene when mixed with vitamin C in drinks. Coca-Cola won the lawsuit but promised to reduce sodium benzoate levels in its beverages to prevent future litigation. Since then, both companies have reduced the amount of sodium benzoate used in their products.
10.
Coke has more sugar than Pepsi
Coca-Cola has more sugar than Pepsi. The former contains 34g in every 12oz serving compared to 30.6g for the latter. However, when 12oz is around 475 calories, this may not necessarily be a good thing. Even though all of the ingredients are natural, drinking too much soda can lead to obesity. In fact, one study found that drinking two or more sodas a day can cause an extra 15 pounds of weight gain in just one year.
11.
The company's name comes from the two ingredients used to make it, coca leaves and kola nuts.
If you have ever had a Coca-Cola, chances are good that it was made with two ingredients: coca leaves and kola nuts. It’s the only product in the world that has its name from these two ingredients. And while most people don’t know about this fact, it is an interesting piece of trivia for any Coke drinker to learn.
The company’s name comes from the two ingredients used to make it, coca leaves and kola nuts. There are many different theories on why they use these particular plants; some believe that their natural stimulant properties help give Coca-Cola its unique taste or boost consumers’ energy levels. In contrast, others think they were chosen because of their supposed medicinal qualities like curing headaches or boosting energy.
The two plants, Coca and Kola, should be part of the history of Coca-Cola because they play a significant role in how it is made today. [In other words, provide here an explanation as to why/how these plants are essential to the article’s topic]. Although many people know about the company’s name just from drinking it, many people still do not realize the plants used to make it are of great importance.
12.
While Coca-Cola is still going strong, it almost went out of business in the late 1800s.
The Coca-Cola Company has been around since 1886, and for much of that time, it was just one brand without any other kind to compare itself to. However, by 1891 many small bottlers had seen the success of Coke and started making their own drinks that were similar to it.
Since there was no legal protection for a name like “Coca-Cola”, these competitors with their own soda filling machine factory could make a drink with a similar name and likeness to the original Coca-Cola and people would not know any better. In fact, there was even another company making their own version of Coke using the name “Koke”.
Luckily for Coca-Cola, with a robust coca-cola supply chain management system, they decided to do something about it and took their competitors to court. After several years and a Supreme Court ruling in favour of Coca-Cola, the company was able to end their competitors once and for all [background knowledge].
13.
The Coca-Cola logo is all about the art of attraction
The Coca-Cola logo, with its distinct cursive writing and curvy edges, is recognized by many people. However, most people do not realize the significance behind it.
With the black space in between each letter, they can give an “illusion of movement” when you look at it. This technique is called an optical illusion. Coca-Cola uses it to give consumers the impression that their drink will provide them with energy because of how fast the letters appear to move.
After all, who wouldn’t want a refreshment that actually gives you more energy?
14.
Conclusion
Coca-Cola is one of the most recognizable brands in America. In fact, it’s been around for over 130 years and has never had a product recall. This blog post covered some exciting facts about this iconic brand and how they use neuroscience principles to make their marketing more effective. Contact us today by below form if you want to learn even more or need help finding a beverage filling machine that will work for your needs! Our team would be happy to answer any questions you may have on bottling equipment or offer expert advice on what type of beverage filling machines are best suited for your facility’s specific needs.
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