In recent years, in the context of global advocacy of sustainable development, more and more companies are aware of the importance of environmental protection. More and more companies are mindful of the importance of environmental protection. In the food and beverage industry, many companies are actively exploring the recyclability or biodegradability of plastics. How to “shape a new life,” how-to “no plastic into waste,” test the wisdom of every food and beverage company.
Recently, Pepsi has been using 25,000 recycled plastic bottles to reshape and recreate an artistic piano, a more stylish way to implement the concept of “recyclable and environmental protection” from idea to practice, conveying the idea of sustainable living to consumers and leading the new trend of sustainable development in the food and beverage industry.
"Shape up, walk with blue. PepsiCo turns environmental protection into trendy, fun.
PepsiCo’s “PepsiCo Recycling” sustainability program was officially launched in 2020. This year, in collaboration with the ocean conservation organization Billion Dollar Whale, PepsiCo chose a new trendy idea to make a pioneering art piano out of recycled fishing nets and 25,000 plastic bottle caps, with the original colours of the different coloured bottle caps.
It is understood that to make this pioneer-shaped art piano, Pepsi and Billion Horn Whale spent a whole month building it carefully, and the design alone was revised more than 100 times.
On September 16, near the National Coral Day, this artistic piano made a stunning appearance at the “Love and Coral” Pepsi Goes with Blue Ocean Fun Party held in Wanning Riyue Bay, Hainan, where the famous piano artist Mr. Kong Xiangdong brought an excellent performance with it, bringing the healing power of the ocean to every listener in a musical way.
PepsiCo’s “Walk with Blue” campaign combines plastic recycling with public welfare, music and technology, making environmental protection a trendy and fun event in a way that young people will enjoy.
Communicate the concept of "no plastic is waste." Practicing Sustainable Lifestyle
“PepsiCo Recycling” is a long-term sustainability project created by PepsiCo, with the innovative idea of “knowing and doing” to connect online and offline, creating the “PepsiCo Recycling” micro-application community to share sustainable knowledge online, and placing recycling equipment offline to help facilitate recycling.
To motivate young people to join environmental protection, Pepsi “Walking with Blue” applet is designed in the form of points; users can use the accumulated “defence value” of plastic recycling to exchange for beautiful plastic recycling trendy products and participate in the recycling journey of empty plastic bottles.
The Pepsi “Walk with Blue” campaign also includes an “Adopt a Coral Campaign,” where users can redeem their “Defend Value” on the “Walk with Blue” app for the opportunity to adopt a coral under the sea, and the adopted coral will have a unique digital code.
Through a public service campaign, Pepsi calls on young people to protect the ecological environment. Further, it conveys the concept that “no plastic becomes waste.” More and more consumers participate in Pepsi’s “Walk with Blue” campaign and practice sustainable lifestyles with Pepsi.
Putting environmental protection into practice Leading a new trend of sustainable development
In recent years, PepsiCo’s “Walk with Blue” program has been working with leading companies in the fields of trend, food and beverage, consumer and amusement, and has been deeply involved in several consumer life scenarios.
In October 2020, Pepsi entered the 2021 Spring/Summer Shanghai Fashion Week. For the first time, the “Walking with Blue” sustainability project was revealed to the public. The co-branded “Walking with Blue” environmental bags were launched with local environmental brands to explore the creative combination of fashion and environmental protection.
In December 2020, the “Walk with Blue” sustainability project was featured in the world-renowned Western-style foodservice chain Subway for a limited time, once again bringing consumers an easy-to-use, fun and interactive environmental experience, attracting many consumers to experience the card.
On World Earth Day this year, PepsiCo placed PepsiCo plastic bottle recycling machines in the offline stores of Yonghui Supermarket. This is a simple and easy interactive experience for consumers, attracting more people to take practical action to “walk with blue.”
This summer, PepsiCo invested in two intelligent recycling machines for plastic bottles at Shanghai Disney Resort. The machines create an immersive recycling experience for visitors in the Disney atmosphere and invite them to join in the sustainable action of “no plastic, no waste.” At the same time, each drop-off helps plastic bottles complete their “new life” journey.
Every time PepsiCo’s “Walk with Blue” uses an innovative way to convey the brand’s environmental philosophy, promoting environmental protection is not just dull verbal propaganda but a practical action, leading the new generation of environmental trends.
As a global leader in the food and beverage industry, PepsiCo is committed to the concept of sustainability. It continues to explore and experiment with more possibilities for plastics.
The PepsiCo “Walking with Blue” program proves that environmental protection can become fashionable by reinventing and recycling to truly “shape the new.” The program is a highly effective way to communicate the concept of sustainable living. As more and more consumers take action with PepsiCo, we have reason to hope for a better future with “no plastic to waste.”
Consumer interest in functional beverages continues to rise
In addition, the study shows that as sales of available beverages pick up, brands have indicated that they intend to innovate around adding health benefits.
Of the companies surveyed, 18 percent said they intend to innovate around “nutritionally satisfying convenience.” In comparison, 21 percent of natural and organic consumers said they would buy such products.
Experts also noted that 10 percent of “sector innovators” intend to develop products that promote a healthy microbiome, 18 percent of natural and organic consumers said they would buy these products, 10 percent of companies said they would innovate products to improve rest and balance energy, and 13 percent of customers said they would be open to such products.
As consumer interest in functional beverages continues to rise, experts say that brands are raising the bar on innovation. USDA organic certification is becoming key for such products.
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