The hot sparkling water market is not cool at all. Some beverage companies have added caffeine to sparkling water. To differentiate in competition and attract consumers’ attention.
Caffeinated water aims to tap consumers’ daily energy needs for refreshing energy. They provide a healthier choice than sugary cola with caffeine. Or energy drinks with taurine and artificial ingredients.
According to recent news from foreign media, Bubly, a sparkling water brand under PepsiCo, announced a new caffeinated sparkling water drink. Bubly Bounce, which will launch five combination flavors at the initial launch:
- Mango passion fruit,
- triple berry,
- blood orange grapefruit,
- citrus cherry
- and blueberry pomegranate.
According to PepsiCo, none of the five flavors contains sweeteners or artificial flavors. These beverages are divided into 12-ounce and 16-ounce cans. Each 12-ounce can provide 35 mg of caffeine, and each 16-ounce can provide 47 mg of caffeine. The new product is now available in major US retail channels.
This is not the first time Pepsi has set foot in caffeinated sparkling water. In February 2020, Pepsi bubly also launched a caffeinated water beverage. It was marking PepsiCo’s entry into the US caffeinated water beverage field.
Besides PepsiCo, Coca-Cola, Nestle, and other companies have also entered the caffeine-containing sparkling water.
In March 2020, Coca-Cola launched its new brand of canned sparkling water, AHA. It contains 30 mg of caffeine per can. In the same year, Nestlé also introduced caffeine-containing water in the United States. Poland Spring canned energy sparkling water. To revive bottled water growth. The caffeine in it comes from green tea extract, and the content is about the same as that of a coffee cup intake.
With the decline in sales of carbonated soft drinks and sodas, sparkling water as a substitute has shown explosive growth in recent years. So far, many brands involved in sparkling water have achieved great success. By turning it into a natural beverage without additives such as calories, sugar, artificial flavors, and colors.
Besides, consumers often associate caffeine with carbonated beverages. For sparkling water brands, this is also a good opportunity to stand out in the fierce competition. Some people may find it strange to add caffeine to the water. But consumers have always hoped that more nutrients can be added to the water they drink every day.
It is undeniable that sparkling water with caffeine may provide a way for new consumers.
Please click below to watch the production process of bottled water production.