We take a look at some of the non-alcoholic innovations launched globally this month.
01 Times Brewing Launches Liberté Alcohol-Free Beer
Times Brewing has launched Liberté non-alcoholic beer in the United States. The 0.0% alcohol product, packaged in a classic 11.2-ounce glass bottle with a redesigned blue label, is a “full-bodied, premium non-alcoholic beer with a well-balanced taste of malt sweetness, hoppy bitterness and a clean finish.
This month, the new product will be launched in select U.S. markets, including New York, Washington, D.C., Miami and Philadelphia. The development follows the launch of a non-alcoholic version of the Times beer in the U.K. last year.
02 lyres Launch Pink London Spirit Non-Alcoholic Spirits
Non-alcoholic spirits company Lyre’s has added Pink London Spirit to its portfolio.
Mark Livings, CEO and co-founder of Lyre’s, said: “With the huge demand for pink gin in the U.K., we created Pink London Spirit to offer more choice for mature drinkers to enjoy their favourite product without the alcohol. Pink London Spirit is a great choice for the moderate drinker. pink London Spirit is currently the second-largest seller in the U.K. spirits market.”
Lyre’s Pink London Spirit is available in 700ml bottles at a recommended retail price of £23.50 each.
03 Canadian brewer Upstreet Craft Brewing launches non-alcoholic craft beer Libra
Canadian brewer Upstreet Craft Brewing is bringing its non-alcoholic craft beer Libra to market. “This is another important step in building our retail presence in the national non-alcoholic beverage market,” said Mitch Cobb, partner of Upstreet Craft Brewing. “
04 Pivovarna Union Launches Non-Alcoholic Beer Union Radler 0.0% Isotonic
Pivovarna Union has partnered with the Slovenian Football Association to launch Union Radler 0.0% Isotonic, a 0.0% non-alcoholic beer. Union Radler 0.0% Isotonic is a product made of non-alcoholic beer and lemon-flavoured juice with added vitamins and minerals that can be drunk after exercise.
05 Erdinger Weissbräu launches low-alcoholic drinks
Erdinger Weissbräu is launching a drink in the U.K. made from a blend of 50% Erdinger Alkoholfrei wheat beer and 50% grapefruit juice: low in alcohol, refreshing and exciting taste that matches the rich aroma of freshly cut grapefruit with a subtle maltiness.
Peter Gowans, Area Manager of Erdinger Weissbräu, says: “Erdinger Alkoholfrei offers a thirst-quenching alternative for those who have made a conscious decision to reduce their alcohol consumption but still enjoy a good beer.”
The product contains 25 calories per 100 ml. It contains vitamin B9, vitamin B12 and vitamin C to promote the proper function of the body’s immune system. Packaged in 330ml bottles and distributed through Carlsberg Marston Brewing Company.
06 High Point drinks launch two premium non-alcoholic fermented beverages
New Cornish drinks brand High Point drinks has launched two premium non-alcoholic fermented beverages: High Point Ruby and High Point Amber, both created from Cornish spring water, tea and natural ingredients from the surrounding Cornish countryside, infusing, fermenting and blending these botanical extracts to make drinks with layered flavours, aromas and complexities. Aromatic and complex drinks. It’s a healthy alternative to alcohol and a sustainable, nutritious drink.
07 James Squire launches non-alcoholic beer James Squire Zero
Australian brewer James Squire is entering the non-alcoholic market with the launch of James Squire Zero, a non-alcoholic product to complement its core range, brewed in Sydney, James Squire Zero is “a well-crafted full-flavoured non-alcoholic beer with a balanced malt and hop flavour and a crisp and refreshing.”
Lion Marketing Director anuha Sahasrabuddhe said, “James Squire is being bold and innovative, brewing high quality, flavorful non-alcoholic beers using very advanced technology.”
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