The history of American bottled water
Bottled water has been a part of American life for decades. Yet, it is still something that many people don’t overthink. Here’s a brief history of bottled water in America to get you started.
The bottled water industry is a part of America’s history. It is an industry that has grown larger over the years. Still, it didn’t get deeply involved in American life until relatively recently. In this article on bottled water in America, we’re going to talk about bottled water from all angles – from its history to what bottled water means for consumers and producers.
Here is a bottled water timeline for reference:
The 1900s: Bottled water first became popular in America. Perrier and Poland Spring both become available to the American people at this time. Both of these companies are still bottled water leaders today.
1971: The Environmental Protection Agency (EPA) began regulating tap water quality, and bottled water with bottle filling production line became an alternative.
1974: The Safe Drinking Water Act was passed. This act regulates bottled water quality, but it also – ironically – makes bottled water more popular because people believe bottled water with turnkey bottle lines is safer than tap water (which, in fact, isn’t true).
The 1990s: Bottled water consumption increased significantly due to the belief bottled water is safer than tap water.
2003: The bottled water industry is worth $60 billion worldwide, and Americans drink 29 gallons of bottled water per capita annually.
2017: Bottled water companies sell over 1,300 different bottled waters in the United States! And Americans drink 45 gallons of bottled water per capita annually (which is more than double what we were drinking in 2000).
In World War II during 1943, tap water in America was used to help the war effort. The government told households that they could save bottled water for emergencies and non-emergency times. After bottled water was used to support the war effort, bottled water companies had more advertisements on radio and television about bottled water. But during World War II, bottled water wasn’t seen as a luxury item anymore because bottled water companies said bottled water could help win the war.
regulation and consumption
In 1971, bottled water became a popular alternative to tap water due to the promulgation of bottled water regulations. Bottled water is seen as an alternative for bottled water because the EPA regulates tap water quality.
In 1972, bottled water was regulated by the FDA. It is debatable whether bottled water is healthier than tap water due to the lack of regulation for bottled water. This causes questions about what chemicals are added to bottled or tap water and how they affect human health.
In 1974, bottled water became bottled and shipped across state lines, making bottled water more accessible than ever before. This leads to a rise in bottled water consumption, as bottled water companies begin to advertise their product as a healthy substitute for sodas.
In 1975 bottled water companies must label bottled water with the details of where and how bottled water is processed and bottled. Additionally, bottled water companies must have standards of identity, quality, and good manufacturing practices. This causes bottled water consumption to rise even more due to consumers demanding bottled water that meets specific FDA requirements.
In the 1990s, bottled water consumption increased significantly due to the belief bottled water was safer than tap water. The bottled water companies capitalize on this while the bottled water industry flourishes.
This increase in bottled water consumption was due to a combination of factors. First, bottled water companies capitalized on the public’s heightened fear of tap water due to worries about chemicals such as chlorine and other pollution like lead getting into tap water.
Second, bottled water producers began to market bottled sparkling and spring waters as luxury items instead of just an alternative to drinking from the tap; bottled water began to be associated with health, fitness, and money.
Third, bottled water companies began to target children with their marketing strategies to ensure that bottled water would be the beverage of choice by the next generation.
Fourth, bottled water companies began offering personal-sized bottles of bottled water to gain more sales. These smaller sizes were meant for both individual and multiple servings, which increased bottled water sales overall.
Smaller bottled water bottles were initially marketed with the use of sports figures like Michael Jordan. Still, eventually, bottled water companies would offer consumers bottled water in single-serving bottles with flavours such as lemon or cherry.
Bottled sparkling waters soon became famous; for example, Coca-Cola began bottling the bottled water brand Dasani in 1999, originally made available to UK consumers. Coca-Cola had taken filtered tap water from Kent, England and bottled it with added minerals.
The bottled water industry has increased its bottled water profits by offering bottled sparkling and mineral waters instead of plain bottled water. The bottled companies claim that these bottled sparkling and mineral waters are more healthy than regular bottled water.
However, the FDA does not regulate bottled water as rigorously as tap water, so there is no way to verify if bottled sparkling or mineral waters are actual. The bottled water industry has taken advantage of consumers who look for healthier bottled beverages. In contrast, bottled water companies make their bottled sparkling and mineral waters seem more appealing than bottled plain water.
The new century
2003: The bottled water industry is worth $60 billion worldwide, and Americans drink 29 gallons of bottled water per capita annually. That’s more bottled water than beer or milk- over 890 bottles a year for every man, woman, and child in America.
2017: Approximately 1,300 different bottled water products are available in the United States. And each year, Americans guzzle 45 gallons of bottled water (which is more than double what we were consuming in 2000). The bottled water industry is now estimated to be worth $147 billion worldwide. Americans are drinking less bottled water than before, but bottled water sales are still expected to grow 3% by 2021. So bottled water is still a huge business.
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Where I can Find More information about bottled water business
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