Share on facebook
Share on twitter
Share on linkedin

Heineken And Coca-Cola Restructure Brazil’s Distribution Partnership.

Exclusive insider of the beverage industry,

Secrets that only the manufacturer knows,

Guidance for beverage companies in the current economic climate.

Here, we would like to share with you for TOTAL FREE!

Subcribe our newsletter now for more!!

John Lau.

Table of Contents

(Last Updated On: February 27, 2021)

Heineken and Coca-Cola Brazil have reached a new cooperation intention. The purpose is to reorganize local distribution partnerships.
This cooperation will start in mid-2021 and run until the end of 2026. The validity period is five years, and the contract is automatically renewed.
The purpose is to introduce a broader range of products to the market. And provide consumers with better services.
Heineken and Amstel will jointly form the Heineken Brazil distribution network. Coca-Cola Brazil continues to serve Caesars, Bavaria, and Sol. At the same time, it took over Eisenbahn and other brands.
Among the products of Heineken, Coca-Cola Brazil can produce and distribute alcoholic beverages.
Heineken can develop more market opportunities in the field of non-alcoholic beverages.
The general manager of Heineken Brazil said.
“Through the cooperation with Coca-Cola Brazil, we will have two powerful distribution systems. We can promote a broader product portfolio. We can also better serve our consumers and customers.”

Heineken Coca-Cola Restructure Brazil's Distribution

Moreover, both parties agreed to end the existing litigation between each other. These lawsuits about distribution agreements started as early as 2017. At that time, Heineken acquired Kirin’s Brazilian business for 665 million euros. It is planned to end the cooperation with Coca-Cola FEMSA in Brazil.
But the two sides ended this dispute in 2019. Approved Brazil’s Coca-Cola to distribute beverages produced by Cervejaria Kaiser. It is valid until 2022.
Besides, Heineken plans to invest US$183 million. They are used to expand their brewery in Punta Grossa, Brazil.

Please click below to watch the production process of bottled water production.

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Sign up for Exclusive Production Tips

Learn how to cut your production and procurement cost with exclusive tips and insights that I only share with my private newsletter subscribers.

0
Would love your thoughts, please comment.x
()
x

Purchasing A Filler from China? 10 Tips Can Saving You Millions

Read Ten Cost-Saving Tips for The Purchase of Liquid Filler from China.