As someone who doesn’t like alcohol, I did some research on whether people’s spending on alcohol is increasing or decreasing in the midst of a pandemic, and I reminded you early on that drinking alcohol is just as bad for your health as smoking.
01.
Drinking more or less, that's the question.
The reality is that, unable to leave the house to go to a bar, restaurant, or other place of entertainment, people think, if I can’t go anywhere, why can’t I just enjoy 2-3 glasses of wine or vodka at home?
- Apparently, those good drinkers have increased their drinking during the city’s lockdown. As per the statistics, alcohol lovers drank an average of 9.7 times per month in March 2020, compared to only 9.3 times in March 2019.
- The most significant increase in the amount of alcohol consumed was in non-meal settings, including, but not limited to, gossiping with family, talking on the phone with friends, or online and on facebook and twitter.
- According to statistics through May, domestic alcohol sales in the U.S. alone have increased by more than 30% over May 2019. Even the World Health Organization has issued a circular reminding drinkers that one drink is not necessarily a thousand sorrows, but rather increases the likelihood and severity of contracting COVID19.
- Heavy alcohol consumption also greatly increases the chances of breast cancer and the risk of developing other cancers.
- Translated with www.DeepL.com/Translator (free version)
02.
Bulk purchase of wine
- Due to urban closures, regular trips to the supermarket to buy alcoholic beverages have become less convenient than before, and people are more likely to buy and stock up on alcoholic beverages in bulk, although the quantity purchased will be lower than for bottled water and soft drinks, but the volume of purchases does increase significantly. In Florida and California, in particular, the change in people’s alcoholic beverage purchasing habits is more pronounced. The measure of city closures is more like a custom-made extra-long carnival for alcoholics.
- Jonathan, owner of the Kentucky liquor chain, said, “Our artisanal vodkas have been so popular in March that it’s now a duel between the two ideas of want and need for consumers, where regular customers used to order 15 cases of vodka at a time, now, it’s 50 cases at a time”
- And people are more likely to order traditionally flavored alcoholic beverages, such as vodka, rather than a variety of strangely flavored craft beers.
03.
spent less in alcohol drinking?
With the city closed and supplies relatively tight, consumers slightly reduced their spending on alcoholic beverages. But more people, especially younger people, increased their spending on high-end brands. In this way, the actual average spending per bottle of alcoholic beverages is greatly increased. -It seems that there are still benefits to not drinking, at least you’re not lying to yourself, or to your wife, “Look I’m buying less, but what I didn’t tell you is that I’m choosing the expensive ones to buy?!”
04.
Online shopping becomes popular
- Since the beginning of the neo-crown virus epidemic, alcohol-loving consumers still enjoy a glass of wine, wine, beer, or other alcoholic beverage, according to a plethora of statistics. Online sales of alcoholic beverages have also experienced significant growth
- Due to the restrictions imposed by the embargo, the lazy economy has grown dramatically as wine lovers increasingly prefer to order online, while purchases from other offline channels have plummeted. These offline channels include supermarkets, supermarkets, and liquor stores.
- And a large number of Gen Xers are the first to buy alcoholic beverages online.
Despite restrictions on postal ordering during the epidemic, up to 30% of respondents still said they would be willing to spend more money on online shopping once the restrictions ended. - And traditional liquor stores have taken action to aggressively respond to this radical business shift, with their teams converting 100 percent of their in-store traffic to a sales model that delivers directly to customers’ homes, or at designated curbside locations.
They have also dramatically redesigned their mobile apps to make it easier for customers of all types to purchase their favorite wines without leaving their homes. This type of app program has been successful in providing their customers with seamless home delivery and curbside pickup. “Since March, we’ve had over 6,000 downloads of the app,” said Fisch, a wine chain owner.
05.
Where the wine is more popular
If we focus on the consumption in the American alcohol market, we can see that wines from France, Italy and Spain have been subjected to a significant reduction, as confirmed by 20% of drinkers, more than 13% of respondents confirming that they prefer to buy American-made wines, and 18% of drinkers moreover say that they are more active in buying wines from California.
06.
Significant reduction in social activities
Under a lockdown, despite a strong desire to socialize, to go to the movies, to go on dates with friends, to have a drink at the bar, to meet new people, reason trumps alcohol, and more than one in three drinkers would rather obey the laws of the lockdown than risk the world to go to a party, hold a get-together, or other social event.
07.
Fewer trips were planned
With the city closed, even backpackers with a strong alcohol addiction say that plans to participate in all types of sports and travel will be significantly reduced in the future. This is especially true for long-distance trips, such as foreign vacations, which are often a favorite among backpackers. Up to 50 of the drinkers said they had cancelled their holiday plans.
08.
It's time to save money from drinking
Wine drinkers have always had the notion of enjoying the moment and getting drunk today, but the lockdown policies in more cities are still keeping drinkers sober and it’s time to cut back on all expenses, especially on drinking, and increase the savings percentage. Even though there are still up to 25% of drinkers who protest against the status quo, they believe that tasting better wine is the most important thing at the moment, and nothing else matters. It’s also true that once you’re drunk, you can clear all your worries away!?
09.
How to cater to the rapid growth of the alcohol market
The lazy economy is becoming more and more prevalent in all aspects of the beverage industry, and while it may not taste as good, drinkers would rather give up taste to a certain extent for convenience. Today, canned drinks are no longer limited to soft drinks and purified water, but increasingly beer, wine and cocktails are becoming mainstream. Wine drinkers can choose to enjoy their favorite products instantly, any time, anywhere (more often than not, of course, at home), and the instant gratification this convenience brings is both convenient and quick, perfect for use during city lockdowns.
Secondly, it’s quick, and just like 24-hour fast food availability, wine drinkers can now order their favorite wines right from their mobile phone at the touch of a finger, even if they don’t have enough stock at home, and you’ll receive your order, usually within 60 minutes or less.
In order to meet such a rapidly growing market demand, which requires business owners to further increase their productivity, from glass bottles, to plastic bottles, to cans, the wine market is ushering in a higher demand for productivity, and it’s time to upgrade the automation of your production equipment.
If you happen to be interested in the level of automation in the industry, feel free to check out the video below or contact us directly via email (1@ibottling.com) and whatsapp (+86-136-7018-1318).
